Hey, Barb here!
So, what happens after your reader checks out your latest blog post? Hopefully you have a CTA they will find useful enough to sign up for, but what about all that great information you have for them in older blog posts? This issue is about helping your visitor/reader find the info they need to help them make a buying decision when they can satisfy their "need to know..." criteria. One way to help them find your quality content is to leverage internal linking within your blog and site, so that's part of the discussion here.
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The What
How to Use Content Mapping to Create Effective Content
Content mapping is a powerful tool for content marketing. It allows you to review your existing content assets, plan for new content, and determine how each asset can be used to effectively reach and engage your target audience.
What does Content Mapping have to do with your blog? Everything on your blog helps the visitor to make a decision. Based on where they are in the customer journey, they are looking for information answer questions and to educate themselves on a number of items as they evaluate if you might be a good match to do business with. If you recognize this going in you can look at and create your blog posts with a new purpose. You can map your blogging content for your visitors.
4 Types of content you need to use in your business
There is an assumption that the small business will be reaching out to their customers online, but that doesn’t help with what to create and what value it has to the visiting public. It’s an incredibly stressful situation when all that work doesn’t seem to be generating sales or meeting the business owners often understated or undefined expectations.
Your blog, as a central point in your marketing hub, can have the most impact when you recognize just what people want to learn more about and when. In other words, when you give them the content they need based on their place in their buying journey. Check out this post that shares your what type of content, when.
The When
9 Ways to Use Pinterest to Drive Traffic to Your Blog
When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it? Can Pinterest help? It's not just for daydreaming anymore!
The Why
Blogging for Business? Here’s Everything You Need to Know.
Business blogging is as essential to marketing a business as the yellowpages once were and if you haven't adopted the practice yet, you may be at a serious disadvantage to your competitors.
Take a look at these six statements representing common beliefs (and misconceptions) that exist today...
The How
Blogging Tip - Add Internal Links To Every Post
When done correctly, a blog helps introduce consumers to your products, addresses objections consumers may have before buying, and supports consumers with installation advice, troubleshooting information, etc.
A tip that can make it easier for your readers to find information (and spend more time on your blog so you get more SEO juice) is to make adding internal links to your posts an important part of your process. Learn about internal linking now.
Things I Love
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If using stock images is part of your process you might want to take a look at the pricing on this deal - 100 images (choose the size that works for you) for a great price. Check it out before the sale is over!
Before you go
Well, that's a wrap for this issue. Short and sweet but with some info you can use. Is this type of content helpful to you? Want some assistance with getting your (blog) word out without compromise? Let's connect - here's the link!
Do you know someone who would enjoy what this newsletter is all about? Let them know. We'd love to have them join us!
Until next issue, take care and happy blogging!