Hey, Barb here!
I think by now you'll admit there are a few tips about blogging that help make your experience (and that of your readers) more natural. The reason you're blogging to begin with is to solve problems for your audience and, ultimately, to grow your business. So, all of your blog post ideas should help serve those growth goals. They should have natural tie-ins to issues in your industry and address specific questions and concerns your prospects have.
This is a section of a great blog post I found from HubSpot and I bring it to you attention to kick off this issue of BBH. There's a link to the reminder of this helpful post further down where you can learn some more purpose driven info you can use. So, let's get started!
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The What
Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action
Your blog is part of your marketing so it's good to understand that In marketing, your call to action is the part of your advertisement that tells your target audience what they should be doing once they click on your PPC ad and hit your website or landing page. The simplest example of a call to action is "Buy now!"
Read on for 7 tips you can adjust to support your marketing when you publish a blog post.
Images & infographics
Using images or infographics in your content means readers will not get tired when reading your informative content. You can use either Images and infographics as natural page breaks for a single page article.
It's also true that Images work better than the content when sharing to social media platforms and you can optimize the images to increase your SEO rankings by more than 40%.
How To Prepare For Google's New Page Experience Algorithm
This post actually serves as a duel purpose entry in this issue. Timely information being shared to a captive audience that highlights the business in action, and an entry from a member of our newletter family. Check it out.
In a few short weeks, Google is going to roll out its new “page experience” algorithm, fundamentally changing how websites rank in search results. Instead of rating pages on the number of inbound links or keywords they contain, the search giant says that it is now also going to consider things like how fast pages load.
The How
17 Blogging Mistakes to Avoid in 2021, According to HubSpot Bloggers
"Your blog is a honeypot, not a megaphone. Make a point to position your content around what your audience wants to discover, not what you want to tell them."
Did You Know?
- The best time to publish to attract the most traffic is Monday at 11 a.m. EST. (KissMetrics)
- To get the most comments, the best time to publish is Saturday morning from 9 a.m. EST. (KissMetrics)
- 46% of people take recommendations from bloggers/vloggers into account. (Statista)
- 34% of buyers will make an unplanned purchase after reading quality content. (Slideshare)
Before you go
Well, that's a wrap for this issue. Short and sweet but with some info you can use. Is this type of content helpful to you? Want some assistance with getting your (blog) word out without compromise? Let's connect - here's the link!
Do you know someone who would enjoy what this newsletter is all about? Let them know. We'd love to have them join us!
Until next issue, take care and happy blogging!