Hey, Barb here!
I hope by now you are recognizing how important your business blog is to your marketing planning and that your activities are worth the work. There's a list of stats shown in the "did you know?.." section below that I think will add to your understanding of what you can expect when you appreciate what can be achieved with your blog.
This issue starts with a focus on a very important part of your blog, namely your post titles or headlines and what you can do to make your headlines work for your readers' short attention spans! So, with that intro, here is this weeks' issue!
Are you looking for back issues? Visit the Archives here
The What
If you want readers, make your blog titles eye-catching
How do you get people to stop scrolling on their phones and read your blog post? When attention spans are so short, catching the readers’ attention becomes more important and it’s a good idea to remember that the title of your blog post can make or break the visibility of your content.
Grabbing 'em with the headlines
What’s a foolproof way to ensure that no one reads your content? Writing a boring headline! There are a number of tools around to help you develop and optimize headlines using features such as:
- Headline readability ratings
- SEO ratings
- Tone and sentiment analysis
All it takes is one or two of the best headline analyzer tools to speed up your headline creation and know for a fact that your headlines will gain traction. Check out these headline tools:
Sharethrough Headline Analyzer
Advanced Marketing Institute – Emotional Marketing Value Headline Analyzer
What do these items have in common? Each is free to use and easy to use. Regardless of which one you choose, it will help you beef up your headlines (and subheads) and encourage your readers to pause as they read.
The Why
8 Types of CTAs You Should Absolutely Try on Your Blog
On this blog, they talk a lot about calls-to-action (CTAs) and how they help us in marketing. They're a critical component of your website's lead generation process -- especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date.
The How
How to Build and Engage Blog Subscribers - Ultimate Guide
A challenge most business blogs face is building a sustainable following for their blogs. Your blog content may be top-notch, but you are still not getting enough repeat visitors. There are two reasons why this could happen. Either you are not building loyal blog subscribers or your content is not engaging enough.
This post has a great list of tips you need to consider when creating your blog content and making your blog a place where people want to return to for information they can use. Make a note of the tips you're able to use immediately.
Did You Know?
- Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
- Each month, approximately 409 million people view more than 20 billion pages
- The average blog post takes 3.5 hours to write.
- Bloggers who write articles of 2,000+ words are far more likely to have strong results.
- 46% of bloggers edit their own work, while 54% have editors or have at least shown their work to someone else to review.
- 43% of people admit to skimming blog posts.
- 36% of readers prefer list-based headlines.
- Blogs have been rated as the 5th most trustworthy source for gathering online information.
- 66% of bloggers today are publishing a few times per month, rather than a few times per week back in 2014.
- 77% of internet users read blogs.
Before you go
Well, that's a wrap for this issue. Short and sweet but with some info you can use. Is this type of content helpful to you? Want some assistance with getting your (blog) word out without compromise? Let's connect - here's the link!
Do you know someone who would enjoy what this newsletter is all about? Let them know. We'd love to have them join us!
Until next issue, take care and happy blogging!