Hey, Barb here!Hey, Barb here!

I hope by now you are recognizing how important your business blog is to your marketing planning and that your activities are worth the work. There's a list of stats shown in the "did you know?.." section below that I think will add to your understanding of what you can expect when you appreciate what can be achieved with your blog.

This issue starts with a focus on a very important part of your blog, namely your post titles or headlines and what you can do to make your headlines work for your readers' short attention spans! So, with that intro, here is this weeks' issue!

Are you looking for back issues? Visit the Archives here

The WhatThe What

Grabbing 'em with the headlines

What’s a foolproof way to ensure that no one reads your content? Writing a boring headline! There are a number of tools around to help you develop and optimize headlines using features such as:

  • Headline readability ratings
  • SEO ratings
  • Tone and sentiment analysis

All it takes is one or two of the best headline analyzer tools to speed up your headline creation and know for a fact that your headlines will gain traction. Check out these headline tools:

Sharethrough Headline Analyzer

CoSchedule Headline Analyzer

Advanced Marketing Institute – Emotional Marketing Value Headline Analyzer

What do these items have in common? Each is free to use and easy to use. Regardless of which one you choose, it will help you beef up your headlines (and subheads) and encourage your readers to pause as they read.

The WhyThe Why

The HowThe How

Did You Know?Did You Know?

  • Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
  • Each month, approximately 409 million people view more than 20 billion pages
  • The average blog post takes 3.5 hours to write.
  • Bloggers who write articles of 2,000+ words are far more likely to have strong results.
  • 46% of bloggers edit their own work, while 54% have editors or have at least shown their work to someone else to review.
  • 43% of people admit to skimming blog posts.
  • 36% of readers prefer list-based headlines.
  • Blogs have been rated as the 5th most trustworthy source for gathering online information.
  • 66% of bloggers today are publishing a few times per month, rather than a few times per week back in 2014.
  • 77% of internet users read blogs.

Before you go

Well, that's a wrap for this issue. Short and sweet but with some info you can use. Is this type of content helpful to you? Want some assistance with getting your (blog) word out without compromise? Let's connect - here's the link!

Do you know someone who would enjoy what this newsletter is all about? Let them know. We'd love to have them join us!

Until next issue, take care and happy blogging!

Barb Jemmott