Hey, Barb here!
In the last issue I spent time sharing my thoughts around a case study that outlined a real case of keyword stuffing. It was so well received and I heard from a few people, clients old and new, checking in with how they are managing around this idea of managing their keyword strategies. I was pleasantly surprised at the reception and several people asked for more case studies that outline the struggles people have with using their blog to support their brand. I'm happy to do that!
Quick question for you: When did you post your latest new blog post? 0-1 week, 1+ - 3 weeks? 3+ - 4 weeks? Longer? Let me know using the email link below!
With that, let's get started with this issue!
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The What
5 Types of Content That Aren’t Blog Posts
Every platform, from your blog, to your Facebook and Instagram page, to your email list, has a unique way of reaching customers. But the content you produce needs to be just as well thought out as the messages you are trying to convey.
It's key to use all the assets you have at your disposal when connecting with your audience. These content types will take you a step further. Combine them with your blog contents and you have a powerful setting for your message.
How to use Instagram to polls to grow your engagement
When you bring your blog content to instagram, you get to stretch your reach.
Instagram Stories can be tricky, especially when you’re looking to grab your audience’s attention in the sea of Instagram Stories that’s vying for their attention. But look no further; we have the answer to help you keep your followers engaged. Hint: Instagram’s polls feature.
The Why
4 Steps to using your blog for marketing your business
While there are a number of areas to talk about with blogging for your business, this post is about how to use your blog to market your business using social media.
Why? The short answer is that so many small businesses overlook the advantage they have when they use their blog as an integral part of their marketing. What ways do you use to talk to your audience. Is there something you can use on this list?
The How
Are you familiar with Google Trends?
Doing your research is something you should make part of your ongoing blogging process, as well as being part of your regular business activities. I've heard good things about Google Trends so I'm sharing this with you today.
You can use Google Trends to:
- Find niches
- Find relevant product categories in related topics
- For keyword research
- Promote your business around seasonal trends
- For content freshness
- Create content about current trends and more...
Check out how you can use Google Trends to fine tune your research and your content to impact your readers.
Did You Know?
- 36% of Fortune 500 companies are using their blogs for thought leadership, product promotion and engagement.
- Companies that blog receive 55% more traffic than companies that don't and they have 434% more indexed pages compared to those that don't.
- Active company blogs have 97% more inbound links than websites without blogs.
- Active company blogs generate 67% more leads than websites without blogs.
- 81% of US online consumers say that blogs are trusted sources of information and advice.
- 61% of US online consumers have made a purchase based on recommendations from a blog.
- 68.52% of respondents say that a blog adds credibility to a website.
Before you go
Well, that's a wrap for this issue. Short and sweet but with some info you can use. Is this type of content helpful to you? Want some assistance with getting your (blog) word out without compromise? Let's connect - here's the link!
Do you know someone who would enjoy what this newsletter is all about? Let them know. We'd love to have them join us!
Until next issue, take care and happy blogging!