Hey, Barb here!
In our last issue we talked about where blogging for your business would fit into the customer journey. Now that's all well and good, but the question becomes what kind of content would you use in your blog to help the customer see your value and to prepare them for the next steps on the path towards the sale. This issue is about content types that work in this instance.
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Easy to use Marketing video
One inescapable fact is the impact you can have when you incorporate video into your marketing, including into your blog. You can use video in your posts to: educate, entertain, inform or advertise (and more...).
The problem for many business bloggers is they often lack the expertise or tools to create the video they'd like outside of creating FB lives or using Zoom. It doesn't always present the image they want for their content. As you can imagine there are a lot of video tools out there and here's one that can meet the needs of the business blogger. This tool is called Vidnami. Until Feb. 26th, Vidnami has a sale on their video product that helps you to create many different types of video you can and will use in your business. What types of video? Check out this list:
- Content videos
- Influencer videos
- Course videos
- Facebook ads
- Sales videos
- E-commerce ads
- Real estate ads
- Instagram ads
Since this sale is over shortly, you might want to check it out for your current and future needs. It also comes with a few bonuses that can hep you make the most of what you create, bringing your content out to where it can do the most good.
Did You Know?
One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more prospective customers.
Before you go
If you have questions about blogging for your business, or suggestions of what you'd like to see in this newsletter I'd love to hear from you. Drop me an email here and let's talk.
Do you know someone who would enjoy what this newsletter is all about? Let them know. We'd love to have them join us!
Until next issue, take care and happy blogging!