Hey, Barb here!
In our last issue we talked about where blogging for your business would fit into the customer journey. Now that's all well and good, but the question becomes what kind of content would you use in your blog to help the customer see your value and to prepare them for the next steps on the path towards the sale. This issue is about content types that work in this instance.
Are you looking for back issues? Visit the Archives here.
The What
15 things to blog about when you run out of ideas
One of the most challenging things about blogging is getting started. You may start to run out of steam when you sit down to write your next post and the blank screen may mock you. To help you move from stumped to published, here are 15 ideas to write about that will get you back on track and inspire you for future posts. Here you go:
The Why
How to Promote Your Mailing List With a Blog
Why a Blog is Perfect for Growing a Mailing List
There are several things that will make a blog ideal for growing your mailing list.
The first of these things is that a blog is well-suited to gaining more traffic via Google. Google brings people to websites based on the content. This is what people are searching for in the first place in most cases and it is what you use in order to provide value for your readers.
The How
Easy to use Marketing video
One inescapable fact is the impact you can have when you incorporate video into your marketing, including into your blog. You can use video in your posts to: educate, entertain, inform or advertise (and more...).
The problem for many business bloggers is they often lack the expertise or tools to create the video they'd like outside of creating FB lives or using Zoom. It doesn't always present the image they want for their content. As you can imagine there are a lot of video tools out there and here's one that can meet the needs of the business blogger. This tool is called Vidnami. Until Feb. 26th, Vidnami has a sale on their video product that helps you to create many different types of video you can and will use in your business. What types of video? Check out this list:
- Content videos
- Influencer videos
- Course videos
- Facebook ads
- Sales videos
- E-commerce ads
- Real estate ads
- Instagram ads
Since this sale is over shortly, you might want to check it out for your current and future needs. It also comes with a few bonuses that can hep you make the most of what you create, bringing your content out to where it can do the most good.
Did You Know?
One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more prospective customers.
Before you go
If you have questions about blogging for your business, or suggestions of what you'd like to see in this newsletter I'd love to hear from you. Drop me an email here and let's talk.
Do you know someone who would enjoy what this newsletter is all about? Let them know. We'd love to have them join us!
Until next issue, take care and happy blogging!