Hey, Barb here!
Great to have you back for this 2nd issue of BBH (Business Blogging Handbook)! I wanted to share with you why I know blogging can help you to connect with your potential & current customers as they move through their customer journey, otherwise known as Customer Lifecycle Marketing.
How can you build your credibility with someone who doesn't know anything about you or your business? An active blog helps them to get to know you as they consider if you're a good fit for their needs. Learn more in the Hub of Customer Lifecycle post below.
Let's get started with this issue!
Who are your competitors?
You know who your competitors are. Do they have a blog on their website (or blog on social media)? If I asked you to go read the last three posts from your 3 closest competitors, what you you find?
If they do have posts, how effective do you find them to be? What doesn't work from your point of view? What does the presence of the blog say to you?
Just thought I'd start by giving you something to think about!
Before you go headlong into creating blog posts and and trying to figure out where to share them, it's a great idea to look at your current blog pages and posts to see if they still serve you and your business vision, as well as serve your visitors the way you want and need.
Now you've decided on the reasons for your blog you can look at your current content with a critical eye. As mentioned above, one side of the equation is to look at your blog (and your wbsite in general) to see how it serves the Customer Lifecycle and the other is to identify the purpose of your blog.
Once that's done, you'll want to probably look at the next item in this newsletter for help in cleaning up. Check it out.
Before you go
I hope you enjoyed this issue of BBH (Business Blogging Handbook), and that it gave you something to think about. Blogging doesn't have to be a scary prospect once you are able to place the reason for it in your marketing efforts. Blogging will make a huge difference to your success on your own terms.
If you have questions about blogging for your business, or suggestions of what you'd like to see in this newsletter I'd love to hear from you. Drop me an email here and let's talk.
Do you know someone who would enjoy what this newsletter is all about? Let them know. We'd love to have them join us!
Next issue we'll start to get into specific info you need to make your business blog add to your marketing strategy, including some crucial background tasks.